DRMG now offers a full suite of go-to-market services in tandem with our category creation and SaaS brand strategy.
Between the excitement and novelty of a new brand strategy and the less sexy day-to-day reality of what it takes to push a big idea from board room victory to market-leading reality lies a minefield of potential traps and tricks which will sabotage the road to success.
Perhaps the most succinct map of the change of strategy minefield comes from EatBigFish.
We see it in our work. Mapped to the DRMG ecosystem and RISE process, clients and prospects are feeling the Pressure for Change when they reach out to us.Our SaaS Brand Strategy work provides the organization with the Shared Vision part of the puzzle. Yet, the Capacity to Translate and the Realistic Workplan represent the crux of the initiative: when leadership has to sell in, align, assign, and activate the change of strategy across the entire organization.
DRMG now offers a full suite of go-to-market services in tandem with our category creation and SaaS brand strategy. The scope of work helps clients with the following:
Go To Market Activation is a three-month engagement and the cost is determined based on each team's experience and capacity. To find out more about SaaS Brand Strategy and the new Go To Market Activation to navigate your own minefield, reach out to hi@drmg.co.
For more on Go To Market Activation challenges and opportunities from a CRO's perspective, listen to our recent SaaS Brand Strategy Show Ep 19 - When the Brand Strategy Rubber Hits the Road.
Thanks,
-DRMG
Today (and maybe today only) let's think of a business like an amoeba. For those who no longer remember their 8th grade biology, an amoeba is a single-celled microbe that moves about by extending fingerlike projections called pseudopods and are controlled by a nucleus. They are either free-living in damp environments or they are parasites. While the essential nucleus of the cell remains fixed and protected, the pseudopods extend and contract in response to changes in the environments, both internal and external.
Read More →The nature of strategy is to identify, simplify, and focus on what really matters*. Never is that more important than when pessimism rules the day (and the market).
Read More →Schedule an in-person clinic on DRMG's SaaS Brand Strategy.
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