DRMG now offers a full suite of go-to-market services in tandem with our category creation and SaaS brand strategy.
Between the excitement and novelty of a new brand strategy and the less sexy day-to-day reality of what it takes to push a big idea from board room victory to market-leading reality lies a minefield of potential traps and tricks which will sabotage the road to success.
Perhaps the most succinct map of the change of strategy minefield comes from EatBigFish.
We see it in our work. Mapped to the DRMG ecosystem and RISE process, clients and prospects are feeling the Pressure for Change when they reach out to us.Our SaaS Brand Strategy work provides the organization with the Shared Vision part of the puzzle. Yet, the Capacity to Translate and the Realistic Workplan represent the crux of the initiative: when leadership has to sell in, align, assign, and activate the change of strategy across the entire organization.
DRMG now offers a full suite of go-to-market services in tandem with our category creation and SaaS brand strategy. The scope of work helps clients with the following:
Go To Market Activation is a three-month engagement and the cost is determined based on each team's experience and capacity. To find out more about SaaS Brand Strategy and the new Go To Market Activation to navigate your own minefield, reach out to [email protected].
For more on Go To Market Activation challenges and opportunities from a CRO's perspective, listen to our recent SaaS Brand Strategy Show Ep 19 - When the Brand Strategy Rubber Hits the Road.
Thanks,
-DRMG
Discover key lessons B2B SaaS CMOs can learn from Backcountry.com’s success and failure, from staying focused on core values to driving sustainable growth.
Read More →In the world of B2B SaaS, the excitement of creating a new category must be tempered with the reality of clients' immediate needs. By balancing long-term vision with short-term solutions, companies can ensure their category strategy supports, rather than hinders, their sales efforts. This approach not only helps in closing deals but also builds a foundation for sustained success in the new category, enhancing SaaS positioning effectively.
Read More →Schedule an in-person clinic on DRMG's Category Strategy.
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