The DRMG Blog

June 24, 2021

DRMG Adds RK to the Crew

Ryan Kopperud joins the SaaS Brand Strategy movement.

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April 20, 2021

Ski Racing and Growth Hacking

Data-driven growth hacking tactics that start-ups rely on will generally take a company to $20M ARR. After that, you need something beyond product market fit and a hacked together funnel. Non-pro ski racers know the feeling.

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April 20, 2021

To Send It, You Have to Commit to the Category

Dynamic organizations are not afraid to push the story forward, to ask “now what” and go where the answer leads. The key to success is trust in the integrity of the process and invest mentally, physically, and financially in the idea. Here's how.

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February 16, 2021

Category Design is Brand Strategy

Category design, brand positioning, and product marketing are all connected at the hip. If your brand doesn’t have its position and unique value proposition (UVP) nailed down, a new category will not be the silver bullet you are seeking. It's a tactic without a strategy.

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February 5, 2021

Welcome to DRMG, Welcome to SaaS Brand Strategy

Today, every day is early days in the tech industry, as disruption continues to force the rethinking of conventional means of doing business, including marketing. The same spirit of soul and service that powers consumer brands can power SaaS teams so they can own the brands that drive demand.

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February 3, 2021

Necessity is the Mother of Intention

Why 432 CMOs rank Brand Strategy as their Top Capability in 2020

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February 3, 2021

Push, Pull or Prod

Strategy appears when business as usual isn’t working.

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February 3, 2021

What a Freaking Year...In Review

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SAAS BRAND STRATEGY STARTS HERE

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