Ryan Kopperud joins the SaaS Brand Strategy movement.
When Jazz legend Miles Davis was asked about his unlikely collaboration with rapper/producer Easy Mo Bee on his 1992 Grammy Award-winning album Doo-Bop he said, “It's not about standing still and becoming safe. If anybody wants to keep creating they have to be about change.”
In that spirit of evolution and collaboration, DRMG has added Ryan Kopperud to our team as Senior SaaS Business Strategist.
Dustin and Mike crossed paths with Ryan at Drip, where they each had a hand in developing and bringing to market the ECRM category strategy. Ryan is a talented creative marketer with 12+ years of cross-domain experience who has led company-wide teams and brand strategies for six high-growth tech brands in B2B and B2C.
And as a writer, musician, podcaster, producer, and avid biker, he brings a new layer of notes to the DRMG band (and brand). He also brings a different/younger generational perspective to the table…
“The art of storytelling is one that’s close to my heart. I’m thrilled to join the DRMG team, and put my experience, my head, and my hands to work helping SaaS brands tell better stories. It’s an honor and a privilege to work side by side with Dustin and Mike, as we help SaaS businesses strategically align their teams and build stronger categories with better messaging.”
Since its unofficial launch in mid-2020, DRMG has done category design and strategic narratives for 12 SaaS companies. With several more prospects moving into the ‘closed-won’ category, interest continues to build among early-stage SaaS companies with product-market fit in search of message-market fit. Through category design and strategic positioning, DRMG’s SaaS Brand Strategy process brings clarity and consistency in how the entire team tells and sells their story.
Brand strategy is the X factor in demand generation, conversion, customer loyalty, product development, employee recruitment and retention, and ultimately valuation. That’s DRMG’s thesis. We’ll explore examples in an attempt to illustrate where the brand strategy X factor appears and what we can learn from those who have incorporated it, both successfully and maybe not so much. So you know it when you see it.Read More →
Conventional wisdom dictates that the first step of Demand Gen is to create awareness, but how B2B thinks awareness is created lacks impact and is easily copied. It's the Better game. Here's a little ditty on the opportunity to rebrand "brand-level marketing" in vernacular B2B will more easily understand and hopefully embrace.Read More →
Schedule an in-person clinic on DRMG's SaaS Brand Strategy.
We'll send you a calendar link with available times.