Ryan Kopperud joins the SaaS Brand Strategy movement.
When Jazz legend Miles Davis was asked about his unlikely collaboration with rapper/producer Easy Mo Bee on his 1992 Grammy Award-winning album Doo-Bop he said, “It's not about standing still and becoming safe. If anybody wants to keep creating they have to be about change.”
In that spirit of evolution and collaboration, DRMG has added Ryan Kopperud to our team as Senior SaaS Business Strategist.
Dustin and Mike crossed paths with Ryan at Drip, where they each had a hand in developing and bringing to market the ECRM category strategy. Ryan is a talented creative marketer with 12+ years of cross-domain experience who has led company-wide teams and brand strategies for six high-growth tech brands in B2B and B2C.
And as a writer, musician, podcaster, producer, and avid biker, he brings a new layer of notes to the DRMG band (and brand). He also brings a different/younger generational perspective to the table…
“The art of storytelling is one that’s close to my heart. I’m thrilled to join the DRMG team, and put my experience, my head, and my hands to work helping SaaS brands tell better stories. It’s an honor and a privilege to work side by side with Dustin and Mike, as we help SaaS businesses strategically align their teams and build stronger categories with better messaging.”
Since its unofficial launch in mid-2020, DRMG has done category design and strategic narratives for 12 SaaS companies. With several more prospects moving into the ‘closed-won’ category, interest continues to build among early-stage SaaS companies with product-market fit in search of message-market fit. Through category design and strategic positioning, DRMG’s SaaS Brand Strategy process brings clarity and consistency in how the entire team tells and sells their story.
On this week’s episode of The SaaS Brand Strategy Show, we dissect the debate between business strategy legends Andy Raskin and Christopher Lochhead. Though framed in different ways, there’s an escalating focus on the story businesses use to tell and sell the market. With all our respect to these luminaries that have blazed the trail before us, we dive into their points of view, and ask the question—where is all this language coming from, in the messaging and positioning space? Do these points of view reflect different approaches to the same goal? Semantics or substance?Read More →
Marketing has one message to achieve awareness, sales adopts another to close the deals, and product rationalizes a different one to address competition and/or customer requests. This is a sign the company has likely grown past the original founder's insight and needs a new strategy to base the narrative. The CEO's are left to try and figure out how to get the entire company to talk about what they do the same way. And the CEO's solution is often to ask the CMO to fix it.Read More →
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